Insights
Insights
Ideas on video production, creativity and podcast post-production. Clear guides, no fluff.
Video production
Color grading: what it is and why it transforms your corporate video
Learn what color grading is, how it differs from color correction, and why it defines the mood and brand identity of your corporate video.
Read →Video production
How Long Should a Corporate Video Be? A Goal-Based Guide
The ideal corporate video length depends on your goal and channel. Learn how many seconds or minutes work best for each type of video.
Read →Creative direction
Branded content: what it is and how it differs from advertising
Branded content tells a story that adds value instead of selling directly. Learn what it is, how it works and how it differs from a traditional ad.
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How to Write a Video Brief That Saves Time and Gets Better Results
A practical guide to writing a clear corporate video brief: goal, audience, message, tone and deliverables. Everything a production company needs to know.
Read →Podcast post-production
How Many Cameras Do You Need to Record a Video Podcast?
A clear guide to choosing how many cameras to use for your video podcast based on guests, format, and how you plan to edit and cut clips.
Read →Creative direction
Which Aspect Ratio to Use for Social Media Video
Vertical 9:16, square 1:1, feed 4:5 or horizontal 16:9: which format fits each platform and how to shoot once and publish everywhere.
Read →Video production
How to Prepare for a Corporate Video Shoot Without Surprises
A practical guide to arriving ready on shoot day: space, on-camera people, wardrobe, permits and logistics so the recording runs smoothly.
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What Is B-roll and Why It Transforms Any Video
B-roll is the supporting footage layered over your main shot. Learn what it is, what it's for and how to plan it well for stronger videos.
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How to Film Testimonial Videos That Feel Authentic
Practical guide to filming believable customer testimonials: open-ended questions, conversation over script, clean audio, and B-roll that backs up the story.
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What Is a Shot List and Why It Saves Your Shoot Day
Learn what a shot list is, how it differs from a storyboard, and how this ordered list of shots structures your shoot day and protects your video.
Read →Video production
Three-Point Lighting: The Foundation of Professional-Looking Video
What three-point lighting is, what each light does (key, fill and back) and why it transforms the look of a corporate video or interview.
Read →Video production
How to Speak to Camera Naturally (A Practical Guide)
Learn to speak to camera without nerves: preparation, eye contact, pacing and body language techniques for videos that sound authentic and confident.
Read →Video production
Video Subtitles: Why You Need Them and How to Do Them Right
Learn why subtitles boost your videos' reach and retention, and how to make them well: readability, timing, styling and the right export formats.
Read →Video production
What Music Can You Use in Your Video (and How to Do It Legally)
A clear guide to what music you can legally use in your videos: licensed libraries, custom scores, and why commercial streaming tracks aren't allowed.
Read →Video production
How to Get Good Audio in Video and Podcast
A practical guide to clean, professional sound in your videos and podcasts: microphones, room treatment, levels and post-production explained without jargon.
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How Long Does It Take to Make a Corporate Video?
A corporate video usually takes 3 to 6 weeks from brief to delivery: pre-production, shoot day and post-production. Here's what speeds it up or slows it down.
Read →Creative direction
How a Music Video Is Made, Step by Step
Learn how a music video is produced end to end: concept, pre-production, shoot and post. A clear guide for artists and labels planning their next video.
Read →Podcast post-production
How to turn your podcast into short clips for social
A guide to turning a video podcast episode into short clips for Reels, TikTok and Shorts: picking moments, vertical reframing, burned-in captions and pacing.
Read →Creative direction
What Is a Storyboard and Why Your Video Needs One
A storyboard is your video's visual script: it draws every shot before you film it. Learn what it is, what it includes and why it saves time on set.
Read →Creative direction
What Is a Creative Treatment and Why Your Video Needs One
A creative treatment turns an idea into a visual vision: tone, references, look and narrative. Learn what it includes and why it protects your video project.
Read →Creative direction
One shoot day, a month of content: how it's done
Learn how to plan a single shoot to produce dozens of assets: long videos, vertical shorts, photos and quotes to fill a whole month of posting.
Read →Video production
What Is Motion Graphics and When Your Video Needs It
Motion graphics is animated design: text, logos and data that move in your video. Learn what it is, what it's for and when you truly need it.
Read →Barcelona & Spain
Video Production in the Barcelona Area (Baix Llobregat): What to Expect
What to expect from a video production company in the Barcelona area (Baix Llobregat): a local crew, agile shoots and full video production for companies and brands.
Read →Podcast post-production
How a Cinematic Intro Is Made (Step by Step)
How a cinematic intro is made for a podcast or video: moment selection, pacing, sound, graphics and color. The creative process behind an intro that hooks.
Read →Podcast post-production
What Happens in Podcast Post-Production (Video Podcasts)
What video podcast post-production includes: multicam editing, color grading, sound design, cinematic intros and vertical clips. The full process, explained.
Read →Video production
What a Video Production Company Does (and What to Expect at Each Stage)
What a video production company does step by step: pre-production, shooting and post-production. A clear guide to what to expect at every stage of a video project.
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