Insights
Insights
Ideas on video production, creativity and podcast post-production. Clear guides, no fluff.
Video production
What is a corporate video: types, uses and real examples
What a corporate video is, what it's for, the main types (company intro, product, testimonial, events, talent) and what it needs. With real examples from tech companies.
Read →Creative direction
Social media content plan: how to build one, an example and how often to post
How to build a social media content plan: its parts, the calendar, how often to post on Instagram, TikTok or LinkedIn, a real monthly example and producing it stress-free.
Read →Video production
How to adapt a video into several languages: subtitles, voice-over, dubbing or AI
How to adapt a video into other languages: subtitles, new voice-over, human or AI dubbing and separate recordings, and how to plan the shoot for several markets.
Read →Barcelona & Spain
Renting a studio in Barcelona and the Baix Llobregat: what to check before booking
What a film studio is, the types you will find, what to check before renting one in Barcelona or the Baix Llobregat, what drives the price and what we shoot in Viladecans.
Read →Video production
How to make a product video that sells: types, steps and examples
How to make a product video: types (demo, in use, rotating, 3D), step by step, length by platform, whether a phone or AI is enough, and real examples.
Read →Video production
Employer branding videos: ideas, examples and how to make one that attracts talent
What an employer branding video is, ideas that attract talent, why use your team rather than actors, how to shoot without stopping the company and where to publish it.
Read →Video production
Corporate communication plan: what it is, its parts and an example
What a corporate communication plan is, what it is for, its parts, how to build it step by step and a three-month example with the video and photo pieces.
Read →Barcelona & Spain
How to choose a video production company in Barcelona: what to check and ask
How to choose a video production company in Barcelona: what to look for in their work, what to ask before hiring, company or freelancer, and why a local team helps.
Read →Creative direction
Audiovisual branding: building a brand's identity in video, photo and sound
What audiovisual branding is, how it differs from visual identity, which elements it includes (colour, type, music, pace) and how it is created, with real cases.
Read →Creative direction
What does a creative director do? Role, types and when you need one
What a creative director does in an agency, a company, fashion or music, how the role differs from an art director and when it pays for a brand to have one.
Read →Creative direction
What is a creative concept? Definition, examples and how to create one
What a creative concept is in advertising and marketing, how it differs from an idea or a slogan, real campaign examples and how to create one step by step.
Read →Podcast post-production
Internal podcasts: how to use a podcast for a company's internal communication
What an internal podcast is, what it does for internal communication, which formats work, how to publish it for staff only and how to produce it without stealing time.
Read →Podcast post-production
Podcast metrics: which numbers to watch on YouTube, Spotify and social
Which podcast metrics really matter: retention and click-through on YouTube, listeners and followers on Spotify, social clips and real business results.
Read →Podcast post-production
How to launch a podcast: what to prepare, launch day and the first weeks
How to launch a podcast step by step: how many episodes to release on day one, whether you need a trailer, getting on Spotify and YouTube, and the first weeks.
Read →Podcast post-production
How to record a podcast remotely (on video too) without it showing
How to record a podcast with guests in another city or country: which tools to use, what each person needs, Zoom vs local recording, and how it gets edited.
Read →Podcast post-production
What is a video podcast and how is it different from an audio podcast?
What a video podcast is, how it differs from an audio podcast, where it gets published and what you need to record it properly. With real examples.
Read →Creative direction
How to make a commercial: structure, length and script
What a commercial is, what parts it has, how long it should run on TV and social media, how the script is written and when AI is good enough. With real cases.
Read →Video production
Company presentation video: what it needs and how it's made
What a company presentation video should say, how long it should be, how it's made step by step and when a phone or AI is enough. With a real case.
Read →Podcast post-production
How to write a podcast script: the structure of an episode
The parts of a podcast, how to write a run sheet, which structure to use for an interview or an educational show, and how to open so nobody leaves.
Read →Video production
How much a corporate video costs and what it depends on
What drives the budget of a corporate video up or down: shoot days, locations, crew, post-production and versions. And what to send when asking for a quote in Barcelona.
Read →Creative direction
What a content creation agency does (and when it's worth it)
What a content creation agency does, how it differs from a social media manager or a UGC agency, what drives the cost and how to choose one in Barcelona.
Read →Podcast post-production
Where to record a podcast in Barcelona
Studio, office or video call: where to record a podcast in Barcelona, what to ask before you hire a studio and what the price depends on.
Read →Podcast post-production
How much Spotify pays for a podcast and how it works
Spotify does not pay per stream: it pays Partner Program podcasts based on video watched by Premium users and on ads. Requirements and what matters most.
Read →Podcast post-production
Is a podcast profitable? What it depends on
When a podcast pays off and when it does not: what counts as profitable, what it costs in time, what makes it work and how to measure it episode by episode.
Read →Podcast post-production
What the AI that makes podcasts is called (and what it is really for)
The AI that turns documents into a podcast is Google's NotebookLM. There are others. What they do, what they are for and why a brand podcast needs your voice.
Read →Podcast post-production
How much podcasters make and where the money comes from
There is no single figure: it depends on the audience, the niche and what you sell. The real ways to make money with a podcast and why some earn more.
Read →Podcast post-production
What you need to produce a podcast
What it really takes to produce a podcast: an idea with an audience, good sound, cameras if it is on video, editing and the consistency to publish.
Read →Podcast post-production
Is a video podcast worth it for your company?
When a video podcast pays off for a company, which formats work and how to get a month of content out of every recording session.
Read →Podcast post-production
What the cost of producing a video podcast depends on
What pushes a video podcast budget up or down: recording or editing only, cameras, length, clips, intro and frequency. How to ask for quotes you can compare.
Read →Podcast post-production
How to grow a podcast on YouTube
What makes a podcast grow on YouTube: thumbnail and title, the first 30 seconds, short clips, guests with an audience and a fixed publishing day.
Read →Barcelona & Spain
How to organise a shoot in Barcelona when your brand is based abroad
How filming in Barcelona from abroad works: what the local production company does, remote prep, permits, crew, language and following the shoot live.
Read →Podcast post-production
How to choose a video podcast production company
What to check before hiring a video podcast production company: shows they still produce, what each episode includes, how reviews work and who edits.
Read →Podcast post-production
How to produce a video podcast, step by step
The six steps to produce a video podcast: format, set, recording, editing, clips and publishing. What actually matters and what can wait.
Read →Podcast post-production
How remote post-production works for a video podcast
What files to send, how to send them, what the editing team does remotely and how a video podcast is reviewed when the production company is abroad.
Read →Barcelona & Spain
Filming permits for the street in Barcelona and the Baix Llobregat
When you need a permit to film in public space in Barcelona, which types exist and who grants it in Viladecans, Castelldefels and the rest of the Baix Llobregat.
Read →Video production
How to film a corporate event and what content to get from it
What to prepare before filming a conference, launch or trade fair, how the day is covered and which pieces come out afterwards: recap, talks, interviews, photos and clips.
Read →Video production
What photos and videos a restaurant needs for delivery and social
What content a restaurant needs on delivery apps and on Instagram or TikTok, how to shoot food so it looks appetising and how to produce it all in one day.
Read →Video production
How to explain a complex technology product on video
How to tell a difficult technology on video to investors, clients and talent: start with the problem, show what is real, animate what the camera cannot see.
Read →Creative direction
What visual content an artist needs to release an album
Artist image, photos, covers, music videos, social pieces, behind the scenes and live sessions: what a music release needs and how to give it one art direction.
Read →Creative direction
What a fashion film is and how it is produced
What sets a fashion film apart from an ad or a lookbook, how it is prepared, what is shot and how to use it for web, social media and shows.
Read →Creative direction
Ads made with generative AI: what works and what does not
When generative AI makes sense in a spot or campaign, what it does well, where it fails and why creative direction and post-production still make the difference.
Read →Creative direction
What a campaign with a creative agency looks like, from idea to spot
The stages of a video campaign: brief, concept, pre-production, shoot, edit and launch. What happens in each and what you need to bring.
Read →Creative direction
Creative agency or video production company: which do you need?
What a creative agency does, what a production company does, when you need each, and why more and more projects need both at once.
Read →Podcast post-production
Producing your video podcast from Asunción with a production company in Spain
How a podcast recorded in Paraguay and edited in Spain works: what is recorded there, how files are sent, the time difference and the language.
Read →Podcast post-production
How to make a good podcast thumbnail for YouTube
What a podcast thumbnail that works has in common: a face with emotion, few words, one clear idea and a fit with the title. And how to test them.
Read →Podcast post-production
How long should a video podcast episode be?
There is no ideal length: it depends on format, audience and where people watch. How to decide it, when to cut, and why the long version and the clips work together.
Read →Podcast post-production
How to prepare a guest for a video podcast interview
What to tell them beforehand, what to research, how to welcome them on recording day and how to steer the conversation so the episode and clips work.
Read →Podcast post-production
How to turn your office into a video podcast set
Which room to choose and how to handle sound, light and background to record a video podcast in your own office without it looking like a video call.
Read →Video production
Color grading: what it is and why it transforms your corporate video
Learn what color grading is, how it differs from color correction, and why it defines the mood and brand identity of your corporate video.
Read →Video production
How Long Should a Corporate Video Be? A Goal-Based Guide
The ideal corporate video length depends on your goal and channel. Learn how many seconds or minutes work best for each type of video.
Read →Creative direction
Branded content: what it is and how it differs from advertising
Branded content tells a story that adds value instead of selling directly. Learn what it is, how it works and how it differs from a traditional ad.
Read →Video production
How to Write a Video Brief That Saves Time and Gets Better Results
A practical guide to writing a clear corporate video brief: goal, audience, message, tone and deliverables. Everything a production company needs to know.
Read →Podcast post-production
How Many Cameras Do You Need to Record a Video Podcast?
A clear guide to choosing how many cameras to use for your video podcast based on guests, format, and how you plan to edit and cut clips.
Read →Creative direction
Which Aspect Ratio to Use for Social Media Video
Vertical 9:16, square 1:1, feed 4:5 or horizontal 16:9: which format fits each platform and how to shoot once and publish everywhere.
Read →Video production
How to Prepare for a Corporate Video Shoot Without Surprises
A practical guide to arriving ready on shoot day: space, on-camera people, wardrobe, permits and logistics so the recording runs smoothly.
Read →Video production
What Is B-roll and Why It Transforms Any Video
B-roll is the supporting footage layered over your main shot. Learn what it is, what it's for and how to plan it well for stronger videos.
Read →Video production
How to Film Testimonial Videos That Feel Authentic
Practical guide to filming believable customer testimonials: open-ended questions, conversation over script, clean audio, and B-roll that backs up the story.
Read →Video production
What Is a Shot List and Why It Saves Your Shoot Day
Learn what a shot list is, how it differs from a storyboard, and how this ordered list of shots structures your shoot day and protects your video.
Read →Video production
Three-Point Lighting: The Foundation of Professional-Looking Video
What three-point lighting is, what each light does (key, fill and back) and why it transforms the look of a corporate video or interview.
Read →Video production
How to Speak to Camera Naturally (A Practical Guide)
Learn to speak to camera without nerves: preparation, eye contact, pacing and body language techniques for videos that sound authentic and confident.
Read →Video production
Video Subtitles: Why You Need Them and How to Do Them Right
Learn why subtitles boost your videos' reach and retention, and how to make them well: readability, timing, styling and the right export formats.
Read →Video production
What Music Can You Use in Your Video (and How to Do It Legally)
A clear guide to what music you can legally use in your videos: licensed libraries, custom scores, and why commercial streaming tracks aren't allowed.
Read →Video production
How to Get Good Audio in Video and Podcast
A practical guide to clean, professional sound in your videos and podcasts: microphones, room treatment, levels and post-production explained without jargon.
Read →Video production
How Long Does It Take to Make a Corporate Video?
A corporate video usually takes 3 to 6 weeks from brief to delivery: pre-production, shoot day and post-production. Here's what speeds it up or slows it down.
Read →Creative direction
How a Music Video Is Made, Step by Step
Learn how a music video is produced end to end: concept, pre-production, shoot and post. A clear guide for artists and labels planning their next video.
Read →Podcast post-production
How to turn your podcast into short clips for social
A guide to turning a video podcast episode into short clips for Reels, TikTok and Shorts: picking moments, vertical reframing, burned-in captions and pacing.
Read →Creative direction
What Is a Storyboard and Why Your Video Needs One
A storyboard is your video's visual script: it draws every shot before you film it. Learn what it is, what it includes and why it saves time on set.
Read →Creative direction
What Is a Creative Treatment and Why Your Video Needs One
A creative treatment turns an idea into a visual vision: tone, references, look and narrative. Learn what it includes and why it protects your video project.
Read →Creative direction
One shoot day, a month of content: how it's done
Learn how to plan a single shoot to produce dozens of assets: long videos, vertical shorts, photos and quotes to fill a whole month of posting.
Read →Video production
What Is Motion Graphics and When Your Video Needs It
Motion graphics is animated design: text, logos and data that move in your video. Learn what it is, what it's for and when you truly need it.
Read →Barcelona & Spain
Video Production in the Barcelona Area (Baix Llobregat): What to Expect
What to expect from a video production company in the Barcelona area (Baix Llobregat): a local crew, agile shoots and full video production for companies and brands.
Read →Podcast post-production
How a Cinematic Intro Is Made (Step by Step)
How a cinematic intro is made for a podcast or video: moment selection, pacing, sound, graphics and color. The creative process behind an intro that hooks.
Read →Podcast post-production
What Happens in Podcast Post-Production (Video Podcasts)
What video podcast post-production includes: multicam editing, color grading, sound design, cinematic intros and vertical clips. The full process, explained.
Read →Video production
What a Video Production Company Does (and What to Expect at Each Stage)
What a video production company does step by step: pre-production, shooting and post-production. A clear guide to what to expect at every stage of a video project.
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