What is a corporate video: types, uses and real examples

What a corporate video is and what it's for

A corporate video is a piece a company produces to talk about itself. It doesn't push a specific offer in a hurry, the way an ad does. It explains who you are, what you do and why someone should trust you. It can face outwards (clients, investors, press) or inwards (your own team).

What it's for is easier to see in real situations. A client lands on your website and understands what you do in one minute, better than after reading three pages. A salesperson opens a meeting with a product video and skips ten slides. An investor sees your team in the lab before the first call. Someone unsure about applying sees how people actually work at your company.

In every case the same thing happens: the video brings trust forward. People have already seen your face, heard how you talk and seen your work before they speak to you. That's why it works so well for companies with products that are hard to explain or with long sales cycles, where the decision depends on the other side understanding you and trusting you.

What a corporate video is not: a list of values read over epic music. If it doesn't show anything concrete, it doesn't work.

Types of corporate video

There are many names for them, but almost every corporate video fits into one of six families.

The company intro video explains who you are to someone new. It's the most requested one and usually runs one to two minutes. Here we explain what a company intro video needs and how it's made.

The product or explainer video shows how what you sell works. It can be a filmed demo, a motion graphics animation or a mix of both.

The testimonial or case study lets a client do the talking: what problem they had, what you did and what changed. It's the one that persuades most in business-to-business sales.

The event video sums up a trade fair, a conference or an award, and gives you social media material for weeks.

The talent video, or employer branding video, shows what it's like to work with you, to attract the people who fit.

And the internal video is used for training, onboarding or sharing news with the team.

Institutional, anniversary and Christmas videos are variations on these families: the tone and the occasion change, not the way they're made.

What a corporate video needs

Whatever the type, corporate videos that work have five things in common.

One idea. Before filming you should be able to say in one sentence what the viewer needs to understand. If you end up with three ideas, that's three videos.

Real people. Your team, your clients, your founder. People trust faces and voices, not shots of empty offices with music. If someone finds it hard to speak on camera, we prepare them with questions, not with a memorised script.

Proof. Something people can see: the product working, the lab, a client describing the result, a packed event. That's what separates a video that convinces from one that just looks nice.

The right length for where it will be watched. A piece for your website can hold a couple of minutes; one for LinkedIn or an ad, much less. That's why it pays to get the long version and several short vertical cuts with subtitles out of the same shoot.

A clear ending. What the viewer should do next: write to you, ask for a demo, apply for a job.

All of this is decided in the script, before a camera is switched on. That's where most of the result is won or lost.

Real examples: one company, several types of video

The best way to see the types is inside a single company. At Bostak we've worked as audiovisual partner to Qilimanjaro, a European quantum computing company based in Barcelona, on more than 15 videos. Each one plays a different role.

"Qilimanjaro in a minute" is their company intro: just over a minute, with voice-over, for people who don't know them yet.

SpeQtrum is a product video of almost two minutes that explains a highly technical technology with motion graphics, without losing rigour.

The piece with Dídac, head of the lab, runs just over a minute and puts a face to the team: it works for clients and for attracting talent too.

The 2025 Recap sums up the year in half a minute, made for social media.

And Accelerator is a three-minute mini documentary with their CEO, Marta Estarellas, to tell the project's story calmly.

With Audiovisuales Data, which sells professional audiovisual equipment to other businesses, the brief was different: product videos, demos and a digital catalog their sales team uses in presentations. Same label, corporate video, very different needs. That's why the first step is never the camera, but asking what the video will be used for.

With AI, with photos or with a production company?

Two of the most common searches are "corporate video with AI" and "corporate video with photos". Both have their place.

With photos and a template you can put together a simple video for a one-off occasion, like an anniversary or a year in review. With AI you can generate voice-overs, subtitles, versions in other languages or supporting shots. We use AI every day in post-production and in campaigns, and it saves time.

What neither photos nor AI can give you is what makes a corporate video work: your people, your real product and your place. An investor or a client notices straight away when what they're watching is generic. For that you need to film, and film well: script, light, sound and someone who knows how to bring out the best in whoever is speaking on camera.

If you're thinking about your video, at Bostak we make corporate videos for companies from start to finish: idea, script, filming in Barcelona or wherever you are, and editing with every version you need. We work in Spanish and English, also with teams across Europe and in Latin America. Tell us what you need to say and to whom, and we'll tell you which type of video suits you.

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