Video production
Employer branding videos: ideas, examples and how to make one that attracts talent
Updated October 14, 2026
An employer branding video shows what it is like to work at a company, told by the people who work there, to attract the candidates who fit. It works when it shows the real work, the people and how things get done, without brochure lines. It goes on the careers page, on LinkedIn and on every job ad.
What employer branding is and why video matters so much
Employer branding is a company's image as a place to work. It is not what the company says about itself on its careers page, but what people think when they hear its name and wonder whether to send their CV.
That image exists whether you work on it or not. It is shaped by what your employees say, what shows up on LinkedIn, reviews on job sites and what someone finds when they look you up. The difference is that, if you work on it, you can show the best of your company to the people you want.
Video is the tool that works best here for a simple reason: what a candidate wants to know does not fit in a list of benefits. They want to know who they would work with, what the day-to-day is like, how people talk in the office, whether people seem happy and whether the work is interesting. That shows in one minute of video and not in ten paragraphs.
Video also filters. A good employer branding video does not try to please everyone. It shows what the company is really like, which draws in those who fit and saves you time with those who do not. When profiles are hard to find, especially technical ones, that advantage is huge.
Employer branding video ideas that work
You do not need a big production to start. These are the ideas that work best, from simplest to most elaborate.
Team stories. One person explains in one or two minutes what they do, how they joined and what they like about the job. It is the basic format and the one that builds the most trust, because you see a real person speaking in their own words.
A day with a team. Follow a team for a day and tell in two or three minutes what it looks like: meetings, work, lunch, problems they solve.
The why, told by leadership. The person running the company explains why it exists, where it is going and what kind of people it is looking for. It works especially well in young companies growing fast.
A video for each role. A short piece for a specific job ad, with the future manager explaining what the new hire will do and with whom. It is what most improves the quality of applications.
The hiring process explained. How many stages there are, who you talk to and what is expected at each. It eases nerves and shows respect for candidates.
The spaces. Offices, workshop, lab, factory. Showing where people work helps candidates picture themselves there.
And one rule for all of them: several short, true pieces beat a single long, perfect video. Short pieces can be used in different places and added to over time.
What makes an employer branding video work
We have seen many recruitment videos that do not work, and they almost always fail for the same reason: they look like an ad. People smiling in slow motion, uplifting music and lines like "we are one big family" or "we believe in talent". Nobody buys it.
What works goes the other way. Real people, not actors. Even if they find it hard to talk to camera at first, team members convey a truth no actor can imitate. With good preparation, almost everyone comes across well. We explain how in how to speak naturally on camera.
The work, not just the vibe. A good candidate wants to see what they would do: the problem the team solves, the tools, the projects. The office table football matters far less.
Specific details. "I learn a lot" says nothing; "in my first month they put me on our biggest client" says a lot. Interview questions should dig for those details.
Some honesty. Mentioning the hard parts too, such as a demanding pace or a fast-changing sector, adds credibility and attracts people ready for it.
Footage of the real work. Cutaway shots, known as B-roll, turn an interview into a story: hands at work, screens, meetings, the lab running.
And a format built for phones: always subtitles, and vertical versions for social media.
A real example: talking to talent at a tech company
One of the companies we have done the most of this kind of content with is Qilimanjaro, a European quantum computing company based in Barcelona. We were their video partner and produced more than fifteen videos, designed both for investors and for communicating with talent.
The challenge was twofold. On one hand, quantum computing is hard to explain, and a candidate needs to understand what they would work on. On the other, the profiles a company like that needs are scarce and in high demand, so it has to show why it is worth choosing.
Some pieces show the employer branding logic well. A piece of just over a minute with Dídac, head of their lab, puts a face and voice to the person doing the work. A three-minute short documentary with their CEO, Marta Estarellas, tells the company's why. And a thirty-second year in review shows at a glance everything happening inside. Alongside that, we photographed the team, the lab and the facilities, which the company uses on its website, on LinkedIn and in the press.
What we learned there applies to any company: talent wants to see real people and real work. Even the most impressive technology is more interesting when explained by someone who works with it every day.
How to shoot without stopping the company
The usual worry for HR and communications is that a shoot brings everything to a halt. It does not have to, if it is well prepared.
Before the shoot, there is a meeting to choose the people who will appear, the spaces and the moments to film. People are not chosen only by role but also by willingness: someone who wants to talk about their work comes across far better than someone who was told to. Each gets a short list of topics, not a script to memorise.
The shoot day is organised in blocks. While one person does their interview in a meeting room, a second camera films work in the office without interrupting. Each interview takes twenty to thirty minutes, and people go back to their desks. In one day you can film several team stories, the spaces and the cutaways.
The same day you can take team portraits for the website and LinkedIn, the so-called headshots. Using the same lighting set-up saves another visit.
Afterwards, in the edit, that day produces several pieces: a main video for the careers page, one story per person, vertical versions for social media and cuts for each job ad. If you want to see how to film a testimonial so it sounds true, we cover it in how to film authentic testimonial videos.
Where to publish employer branding videos and how to measure them
An employer branding video only works if the right people see it at the right moment. These are the places where it performs best.
On your website's careers page, right at the top. That is where an already interested candidate lands, and where a good video decides whether they go further.
On LinkedIn, on the company page and, above all, shared by the team. Colleagues' stories get shared far more than a corporate piece.
On every job ad. A short video from the hiring manager in the listing greatly improves the quality of applications.
At job fairs, universities and schools, on the stand screen or in the presentation.
And in onboarding, because employer branding does not end when someone signs: the first days confirm or contradict what they saw in the video.
How do you know it works? Look at how many applications come from the careers page before and after, whether they fit better with what you need, how long roles take to fill and what new hires say when you ask what made them decide. That last data point, noted in every interview, teaches the most. And if you want to fit these videos into the rest of the company's communication, read how to build a corporate communication plan.
How we make employer branding videos at Bostak
At Bostak Films we make employer branding and company culture videos for companies in Barcelona and the Baix Llobregat, as part of our corporate video work.
We start with a conversation with HR and communications: which profiles are hard to find, what makes you different as a place to work and what is not reaching candidates. From there we propose the pieces: team stories, the why told by leadership, a video for each role or the main piece for the careers page.
We prepare the people who will appear so they feel comfortable, shoot at your offices without stopping work or at our studio in Viladecans, and use the same day for team portraits. Then we edit every version: the long piece, the short stories, verticals for social media and cuts for job ads, with subtitles.
Many companies include these pieces in our monthly communication plan, alongside the other videos and photos they need, and add one team story each month. It is explained on our video and photography for companies page.
If you struggle to attract the people you want and believe your company is a better place to work than it looks from outside, tell us. In a first conversation we will suggest which pieces you need and which to start with.
FAQ
What is an employer branding video and how do you make one?
It is a video showing what it is like to work at a company, told by its own team, to attract the candidates who fit. You make it by choosing real people and spaces, preparing interviews with topics rather than scripts, filming day-to-day work and editing several short pieces for the careers page, LinkedIn and job ads.
Which employer branding video ideas work?
Team stories, a day with a team, the company's why told by leadership, a video for each role, the hiring process explained and the workplaces. Several short, true pieces beat one long video full of brochure lines.
How long should an employer branding video be?
The main piece for the careers page works well at one to two minutes. Team stories, one to two minutes. For social media and job ads, thirty to sixty-second versions. What matters is that each piece tells one thing and tells it well.
Should you use actors or real employees?
Real employees. They convey a truth no actor can imitate, and candidates notice. With good preparation, a list of topics instead of a script and a relaxed interview, almost everyone comes across well on camera.
Where should an employer branding video be published?
On the website's careers page, on LinkedIn, both on the company page and shared by the team, on every job ad, at job fairs and universities, and in onboarding for new joiners.
Who makes employer branding videos in Barcelona?
At Bostak Films we make employer branding and company culture videos for companies in Barcelona and the Baix Llobregat: we prepare your team, shoot without stopping the company and deliver the main piece, team stories and versions for social media and job ads. We have done it, for example, with Qilimanjaro.
Got a project in mind?
We tell stories in video end to end — production, filming and post-production.
Keep reading