Podcast in English or in two languages: how to make it from Spain to reach Europe

Why a Spanish company makes its podcast in English

More and more companies in Barcelona and the rest of Spain sell abroad. Their client might be in Germany, the Netherlands, the United Kingdom or the United States, and the conversation in their industry happens in English. A podcast in Spanish serves the home market, but it does not reach the people who sign the biggest contracts.

The same goes for professionals building a personal brand: a doctor, a consultant, a tech founder. In English the potential audience is far larger, and so is the competition.

There is another, less obvious reason. An English-language podcast made from Spain has something shows from London or New York do not: a different perspective, European and Latin American guests who do not appear elsewhere and, often, a niche subject in which the company is a genuine expert.

At Bostak Films we work in both languages every week. We produce and post-produce podcasts in Spanish, such as Aladetres, for which we have edited more than a hundred episodes, and, with our partner Dull Light in Miami, shows in English for the US audience: The Sage Steele Show, Peter Crone's Finding Freedom, Sadia Khan's The Brutal Truth, The Mikhaila Peterson Podcast and Dr. Jordan B. Peterson's Lectures. That is why we know what changes from one language to the other, which is more than it seems.

The four options for having your podcast in English

Before recording, decide which of these four options suits you.

Record in English from the start. The host speaks English and so do the guests. It is the most natural option for someone comfortable in the language who wants an international show from day one. It needs a host at ease speaking English for an hour.

Make two shows, one per language. Different episodes are recorded in Spanish and in English, sometimes with the same guests and sometimes not. It is the most polished option and also the most time-consuming: it is two podcasts.

Subtitle the original. You record in Spanish and add English subtitles on YouTube and in the clips. It is cheap and quick, but it only works on video and on screen: someone listening on Spotify while driving gets nothing. We cover it in video subtitles: why and how to do them.

Dub the episode. With a human voice or artificial intelligence, an English audio track is created. Since 2025 YouTube lets creators upload several audio tracks to the same video, and viewers choose the language in the settings. On Spotify and Apple Podcasts, by contrast, the dubbed version is usually published as a separate show.

We compare these options for any video in how to adapt a video into several languages. Here we focus on what is specific to podcasts.

AI dubbing and YouTube audio tracks: what works today

AI dubbing has improved a lot. Current tools clone the host's voice and make it speak English with the same timbre, and some adjust lip movement. For a calm conversation with good source audio, the result is already acceptable to many people.

But it has limits worth knowing. Conversations where several people talk over each other, laughter and jokes dub badly. Proper names, figures and industry jargon often come out wrong. And a cloned voice that sounds almost right can feel stranger than a good subtitle.

So if you dub with AI, you need a review: a native English speaker listens to the whole episode, corrects the translation and regenerates the lines that fail. Without that review, the risk is that your brand sounds careless in exactly the market you want to win.

On YouTube, the English track is uploaded from YouTube Studio to the same video, so views and comments add up in one place. Spotify and Apple Podcasts have no per-episode language selector, so the usual approach is a second show with its own English name, cover and description.

A practical rule: for evergreen episodes, which get listened to for years, a reviewed dub pays off. For a weekly current-affairs show, recording in English usually pays off more.

Accent, script and host

The most common worry for someone making a podcast in English who is not a native speaker is the accent. The short answer: it matters less than you think. International listeners are used to English in every accent. What they do not forgive is a lack of clarity, sentences that never finish and a host who is visibly struggling.

Three things help a lot. Preparing the questions better, in writing and in English, so you are not translating in your head while you listen. Recording somewhere calm, without rushing, because nerves show more in a language that is not your own. And leaning on native or very fluent guests, who bring pace to the conversation.

If the host does not feel comfortable, there are other ways out: a co-host who carries the English, or a format where the host speaks little and the guest a lot, such as a long interview.

Editing works in your favour too. As in Spanish, in post-production we remove repetitions, false starts and long silences, and we adjust the pace. In English, we also have to make sure cuts do not leave grammatically broken sentences, something only someone who knows the language will spot.

And do not forget what surrounds the audio. Titles, descriptions, thumbnails and clip captions have to be written in natural English, because they are the first thing people read on YouTube and Spotify.

Publishing for Europe: platforms, timing and clips

A podcast in English for Europe and the United States is published like any other, with a few adjustments.

Timing. If your audience is in the United Kingdom and central Europe, Spanish mornings work. If it is also in the United States, publishing in the early afternoon in Spain puts it out first thing in the morning in New York.

Platforms. YouTube and Spotify are the two big ones across almost all of Europe, and Apple Podcasts carries more weight in the UK and the US than in Spain. We go through it step by step in how to upload a podcast to YouTube and in our Spotify and Apple articles.

Clips. LinkedIn works very well for company podcasts in English, more than in Spanish, because it is where the European professional audience is. Instagram and TikTok suit personal brands.

Guests. A guest from another country shares the episode with their network and opens the door to their market. For a company podcast, inviting foreign clients or partners is a very direct way of doing business. Recording remotely at good quality is possible: we often do it with guests spread across several countries.

How we do it at Bostak Films

We work on podcasts in Spanish and English from our studio in Viladecans, next to Barcelona, and remotely for shows all over Europe. We can produce the whole show, from the format and recording to the last clip, or take on just the post-production if you already record yourself. This is how remote video podcast post-production works.

For an English-language podcast for a Spanish company, the process usually goes like this. First we decide together which of the four options fits. If it is recorded in English, we prepare the script and questions, record in the studio or remotely, and edit with someone who has full command of the language. If it is dubbed, we first edit the Spanish version, prepare the English track and review it before publishing. In both cases we produce titles, thumbnails and clips in English.

You can see more examples of our podcast work on our podcasts page and on the podcast production page. If you want to take your podcast, or your company's, to a European audience, book a free diagnosis and we will tell you which option makes most sense for you.

FAQ

Want to know what your podcast needs?

Book the free podcast audit. We look at your show or your idea and tell you what we would change and where we would start.

Keep reading