Raquel Lúa.

Raquel Lúa needed to redefine her visual identity for "Peinar Raíces". An end-to-end project: official music video, visualizers for every single on the album, covers with an organic aesthetic, an artist photo shoot and the physical CD and vinyl design.

The aesthetic aimed for absolute naturalness — natural-light photography, rural locations, an earthy color palette. Each visualizer keeps the visual coherence while exploring different narratives. The music video captures the album's folk essence: intimacy, honesty, connection with the surroundings.

1 music video + 6 visualizers + a photo shoot + CD and vinyl design + single covers. The result: a cohesive artistic image that positioned Raquel Lúa in the Catalan folk scene.