Paula Valls.

Paula Valls needed to reinvent herself visually for her album "Començar de Nou". We handled the whole project: artist rebranding, 4 music videos each with its own art direction, an editorial photo shoot, single cover design and creative direction for the launch.

Each music video (És estrany, Començar de nou, Filomena, Ya no queda nada para curar) has its own visual identity while keeping a coherent narrative thread. The editorial photography redefined her public image: more mature, more direct, more honest. The project was nominated for the Premis Enderrock, the top recognition in the Catalan music industry.

4 music videos + 1 editorial shoot + full branding. The result: a shift in the artist's public perception and engagement multiplied across digital platforms.