Aires de Grandeza.

NouVelleMaison entrusted us with building the entire visual world of Aires de Grandeza, their flagship collection. A cinematic fashion film, an editorial photo shoot, a product lookbook and web design — all under a single art direction.

The challenge: translating the brand's essence (the classic reinterpreted with contemporary irony) into a visual language that works both on the runway and in digital. We worked with Panorama Room Studio to create the fashion film's original music from scratch — a bespoke soundtrack that elevates every sequence.

A sophisticated aesthetic, careful visual storytelling and a staging that breaks with convention. 4 main deliverables (fashion film + editorial + lookbook + web) with absolute visual coherence. The result positioned the collection as a benchmark in Barcelona's emerging fashion scene.