Jaray.

Jaray is NouVelleMaison's flagship collection, and its production was a real challenge. We travelled to Granada for a shoot that required a long process of prior conceptualization — from the visual narrative to the sound design.

We worked with Panorama Room Studio to create the music from scratch, an original soundtrack that lifts every frame of the fashion film. More than 40 product photographs (flat lays + lookbook), 8 campaign portraits and 1 cinematic fashion film.

Every piece keeps the visual coherence that defines the brand: sophisticated, uncompromising, instantly recognizable. The result positioned Jaray as a benchmark within the NouVelleMaison catalog.