BCNaPieDeCalle x La Bunker.

Bcnapiedecalle launched its anti-theft backpack brand La Bunker, and we were there to create the coolest campaign possible. Three ad spots from creative concept to final post-production: campaign strategy, art direction, shoot and edit.

Three pieces with their own visual identity that build the same world: urban Barcelona, constant motion, street aesthetics. Shot in iconic city locations, with a dynamic editing rhythm and synced urban music. Each spot communicates a different aspect of the product while keeping brand coherence.

3 ad spots (60s, 45s, 30s), optimized for social media and web. A campaign that positioned La Bunker in Barcelona's streetwear segment.